Anchor Text
One of the most important things that help a site rank in Google is anchor text.In HTML when you want to make something a link you use what is called an “A”
tag. This stands for anchor. Some WYSIWYG (what you see is what you get) editors
will have a button that has a picture of an anchor on it. This is to create an
“A” tag. The form is <a></a>. That alone won’t do
anything you have to add parameters to turn it into a link. <a href=”http://www.semtutor.com”>SEM
Tutor</a>. That will make the text SEM Tutor an anchor to this website.
Anything you put between the “A” tags will be a link. You can also
put an image tag in there and make an image a link. The reason this is important
is that Google places a lot of value on anchor text. Getting links to your site
helps you rank but getting anchor text pointing to your site helps even more.
If I have lots of links like the one above I will start to rank better for the
search term SEM Tutor. It will also help me rank for phrases that contain SEM
or contain Tutor.
