Headings
When optimizing a page for search engines it is a good idea to use standard html. Try not to use %3cspan> tags with CSS for formatting. Every page should use standard html heading tags instead of <span class="HeaderL1">. Just use external CSS to change the look of the heading tags. The tags look like <h1>Heading One</h1>, <h2>Heading Two</h2> and so on. This is very similar to the articles where I talked about
titles and
keywords. When you are putting your keywords in different elements try to arrange the keyword phrase in different ways. You can even use the keyword in a different form like singular or plural or as an adjective. This is called stemming.
