Reciprocal Links
Trading links with other websites can be a good thing. It is only bad when you are blindly exchanging links with other sites. It should be a manual process. Don’t use a program for this. It is best to trade links with a site that is on topic and is a quality site. Google does not like you to link to bad neighborhoods. For this reason it is good to check out a site before you ask them to link to you. It is also a good idea to keep checking back to see if your link is still there and that the site has not changed. This process does not have to be manual. You can use a program to check this. To check and see if your site is linking to a bad neighborhood you can use
Text Link Checker tool. It will scan your site and flag possible problem areas.
