PPC visitors should have their own landing page
When you set up Pay Per Click you want to create specific pages for your PPC visitors to land on. Put these pages in your robots.txt file so that the search engines cannot index them. You want these pages to be specifically for PPC. The reason you do this is so you can track these visitors so you can better run your PPC campaign. Try to group your keywords so that they go to the right page. The more your landing page reflects what they typed in the better chance you have for a conversion. There are analytical programs out there that help you combine your website data with your PPC providers data. Google provides Google analytics for some PPC customers. Ask your Google rep if you don’t see it in your account.
