Display your keywords in different ways
When you are trying to rank for a particular keyword in Google you want to display it in as many ways as you can. You want your keyword to be underlined, italicized, and bolded. You also want to use your keyword in a link to another page on your site. Don’t repeat the keyword a bunch of times. Spread out your keywords. There is no magic keyword density algorithm. The rule is to just try to fit it in as much as possible without it looking like spam. If the page reads funny you have repeated it too much. Remember when it comes to creating a website, the user comes first, the search engine second. Never sacrifice usability for SEO. You can always get a link or to and make up for it.
