Have a clear call to action on all your pages
Before you even start a website you need to decide on a call to action. A call to action is what you want your visitors to do. It can be to make a phone call, fill out a form, buy something, or download something. I have been to many websites where the ad copy convinced me to buy something or made me want to give them a call but it took me a long time of searching to find a phone number to call or the link to purchase something. The call to action needs to be able to be found without the customer having to scroll the page down. It needs to stand out. It also needs to be on every page. Visitors don’t always enter your site from the front page.
