Many people that work in the PPC world just outright avoid Yahoo Search Marketing because it is just harder to use and you have less control. This is very true. Yahoo is working on making it better in some ways like they are making a offline editor like Google Editor. What I wanted to do was to describe how to use Yahoo PPC so that it can make you money. Yahoo is number 2 when it comes to number of searchers and can make you some money. Yahoo will bring less traffic than Google but it will bring you sells. I have even seen in some cases where yahoo had a better cost per conversion (CPA). Yahoo has a few good thing that Google does not.
If you want to find your back links you can go to www.yahoo.com and type in linkdomain:www.mysite.com. If somebody has put your link all of their pages or just several pages you can remove that from your linkdomain: search. What I will do is linkdomain:www.mysite.com -site:mysite.com -site:othersite1.com -site:othersite2.com Keep adding domains until you get rid of all the extra junk. I found I had to add -site:yahoo.com because my Yahoo directory link was put in quite a few different yahoo directories.
This also works the other way to only show links from one site or links that contain other words like type in “directory” to find all sites that link to you and have the word “directory” on them. You can play around with the other advanced searches like intitle: inurl:. I like to try linkdomain:www.mysite.com inurl:”edu” to see if I have in .edu links.
I was looking at a clients logs today and saw a referrer from a site named www.rankmon.com. I went there and it showed keywords that I rank for and where I rank on Google, Yahoo, and MSN. I then realized “hey I just got referrer spammed”. Oh well at least this time it was something interesting. It seems the site spiders the internet reading keyword meta tags and then scrapes the search engines and gives a ranking report. I really like this. The site does not have an about page or anything that mentions who they are or how it is done or how you can work with them.
There has been a lot of talk about the long tail. According to Wikipedia “The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article”. I think shoemoney is the one who made it popular for SEO and SEM. The idea behind the long tail is not new just what we call it. I have talked about it for years.
The Long tail
to me is a phrase typed into a search engine that is 4 or more words. 3 words I consider medium tail. There are some 3 word phrases that are easy to get and some that are very hard. One of the things that goes with long tail is that most of the time you may only get 1 visitor a month or even one visitor from that term ever. I used to run some pretty busy spam sites that were auto generated from lots of keyword research. One of the things I would see in the logs was that over 50% of my traffic over a month period were from phrases that were only typed in once that month.