Search Engine Optimization Blog - SEM News & Opinion - David Ogletree » Tutorials

Using the Firefox Web Developer Toolbar Add-on for SEO’s

ogletree — Sat, 23 Jan 2010 20:49:16 +0000

If I had to pick only one plugin for firefox it would be the Web Developer Toolbar add on. I use it every day. I’m not really a developer. I do make simple web pages but I use it most the time evaluating websites. I use it to look at a site when I get an email or phone call from a prospect. I also use it when I’m link building.

When somebody comes to me to do their SEO the first thing I do is go to their website. I turn off CSS and Javascript using the toolbar to see what search got are seeing. You do this by clicking on the CSS pull down menu and clicking Disable Styles > All Styles and clicking on the disable pull down menu and click on “all javascript”.

The next thing that I do is click on the information tab and go to “view meta tag information”. I can tell if they are using meta tags at all. Sometimes you see all kinds of odd tags like “revisit after” which no search engine uses. Sometimes I see they have 2 descriptions.

I like to use the resize feature. Click on the resize pull down menu and change the size of the window to see how the site looks in different sizes.

This is not for SEO but I like to use the “Display Anchors” feature in the information pull down menu. I use this when I want to link to a specific forum post.

Under Images you can click on “display alt attributes” to see if they are using them. You can also tell it to show you images size. Find broken images is helpful too. “Show images full size” will show you real quick if they are not optimizing their images.

The Web Developer toolbar does quite a bit more but since I’m not a developer I don’t really use it. Let me know what your favorite features are in the comments. I would love to hear them.

Remove timestamps from phpbb

ogletree — Fri, 29 Jun 2007 16:44:00 +0000

I am currently setting up a forum for a client. The client wanted me to take out post timestamps because he did not want people to track when he made posts. It was also for other users so nobody got in trouble for making forum posts at work. I could not find much on the web on how to do this so here is what I did. There may be more files that need this done. These were all I could find.

#
#—–[ OPEN ]——————————————
#
index.php
viewtopic.php
search.php
viewforum.php

#
#—–[ FIND ]——————————————
#
$post_date = create_date(

#
#—–[ AFTER, ADD ]——————————————
#
$post_date = substr($post_date,0,11);

#
#—–[ SAVE/CLOSE ALL FILES ]———————
#
# EoM

Technorati Tags: phpbb, phpbb2, phpbb timestamp, phpbb

Search Engine Friendly URL’s – coldfusion, cold fusion, CFML)

ogletree — Thu, 21 Jun 2007 22:19:23 +0000

I have a client that has a site in coldfusion and I needed to fix their URL’s so they are search engine friendly. I don’t have access to the server so I needed a coldfusion solution. What I wanted was to make it so there were no ?, &, or = signs in the URL and convert them to /’s. I also wanted to 301 redirect the old URL’s to the new URL’s. Here is what I came up with

Technorati Tags: coldfusion, cold fusion, CFML, seo, url, Search Engine Friendly URL’s, google, search engine

Multiple File Search & Replace using Dreamweaver MX and regular expressions

ogletree — Thu, 21 Jun 2007 13:25:19 +0000

About a month ago I needed to do some work on a site where I needed to change a lot of code on every page. I set up IIS on my machine and copied the site to it. I then set up Dreamweaver so that I would work on the site locally. When I opened Dreamweaver I had all the files for my site listed on the left side. I found that when I did a search and replace in Dreamweaver I had the option to do it to the entire current site. That was real cool and I was using for some simple things. I got to a point where I needed to switch out some tags with tags. I like to use normal HTML whenever I can especially header elements.

The problem was that I need to find a string but leave the stuff inside the tags alone. Dreamweaver allows the use of regular expressions. I know very little about regular expressions so I was looking everywhere on how to do this. I finally found one document online that told me how. I can’t remember what that was but here is what I learned. I use (.+) in the search and $1 in the replace. If I want to find My Heading with

My Header

I search for (.+) and put

$1

in the replace field. I then tell it to search and replace the entire site. Make sure to have “use regular expressions” checked.

Technorati Tags: Dreamweaver MX, Multiple File Search & Replace, Multiple File Search and Replace, regular expressions, SEO, HTML, CSS, Header tags, css span

Robots.txt for WordPress blog

ogletree — Fri, 30 Mar 2007 13:00:30 +0000

There is a nice plugin that help you do “noindex, nofollow” to certain pages to remove lots of duplicate content. These plug ins don’t cover pages that are not in WordPress. Here is an example WordPress robots.txt.

User-agent: *
Disallow: /wp-
Disallow: /feed/
Disallow: /trackback/
Disallow: /rss/
Disallow: /comments/feed/
Disallow: /page/
Disallow: /date/
Disallow: /comments/

I went from 100 pages in the supplemental to 9. This is not for all blogs. Some blogs have different URL’s. Check your supplemental index by typing

site:domain.com –view ***

This will show the pages you have in the supplemental index.

Webmaster Series Part 3 – Simple HTML Page

ogletree — Sun, 04 Feb 2007 05:43:35 +0000

Now that you have your domain name registered and your web host set up we need to put up a website. A lot of people like to use WYSIWYG or What You See Is What You Get editors like MS Front Page or Dreamweaver. Those are not necessary. It is not difficult to design your webpages in a nice text editor. I’m going to start out with the basic structure of a website. The most basic web page looks like this.

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/DTD/strict.dtd”>
<html>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″>
<title>
Title
</title>
</head>
<body>

<h1>Main Heading</h1>
<p>text</p>
<p><a href=”http://www.somewebsite.com”>A Link</a></p>
<p><img src=”steeve.jpg” alt=”steeve”></p>
<p><a href=”http://www.worldofwarcraft.com”><img src=”steeve.jpg” alt=”steeve”></a></p>
<h2>Next Level Heading</h2>
</body>
</html>

Here is this page in action

Because of the way my blog is set up the above code word wraps. Click on the link above and then right click on the page and click view source to see the code how I typed it without word wrap on.

Technically you could get even simpler than this but I wanted to cover the elements of a basic html page. A web page is made up of html tags. Those are the tags you see above that have <></>. <> is an opening tag. And </> is a closing tag. Any time you open a tag you need to close it as well. When the browser finds these tags it knows what to do with the content in-between them. There is no reason to worry about where you put things or use tables. All you have to do is put the content down and it can all be put where it needs to be using CSS. CSS is the way a site should be designed. It is considered very old school to use tables these days. That does not mean that many many designers don’t still use it. A CSS rant is a whole other blog post. I am not a designer so I just put together the content and let the designer worry about how it will look.

Basic Page Explained:
<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 4.01//EN” “http://www.w3.org/TR/html4/DTD/strict.dtd”> – This is the Doctype. This tells the browser the standard you want to follow. If you want to read up on this here is a good explanation of it.

<html></html> – These are the opening and closing tags for all your html.

<head></head> – This is where you put all your heading information and meta tags. The title tag is the most important one in here. A lot of people also use the keyword and description meta tags. I will talk about that in another post about SEO later.

<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″> – This is the character set for your page. Unless you have a reason to do otherwise just set it to this.

<title></title> – This is your title tag. This is what show up in the top right of your browser open a web page. Most importantly this is what most people will use when they link to your site including search engines.

<body></body> – This is where you put the text that will be visible on your web page.

<h1></h1> – This is a first level heading. This tells the browser that the text in-between these tags is the Main heading. If you don’t use CSS to change the look of this tag it will be huge and not look very good.

<p></p> – This is the paragraph tag. This tells the browser that it is a paragraph. A paragraph does not just have to be a paragraph of text. It is just a way to separate elements of the page.

<a href=”http://www.somewebsite.com”>A Link</a> – This is a hypertext link. Some tags are more complicated and take different arguments. The base of this tag is <a></a>. The first part of an “a” tag is where the link is to go. So after the “<a” you put href= and then the URL within quotes. At the end you close the tag with a “>”. Now you just put the text you want to have be a link and then close the tag with a </a>.

<img src=”steeve.jpg” alt=”steeve”> – This is the way to show images. The src= argument tells the browser where to find the image to show. The alt= argument gives the browser some text describing the the image. This also is what is shown if someone has images turned off or will be spoken to a blind person using a screen reader.

<a href=”http://www.worldofwarcraft.com”><img src=”steeve.jpg” alt=”steeve”></a> – This is another way to show an image but this time the image is now a link. It is the combination of an <a> tag and a <img> tag. What you are doing is making a <a> tag but instead of putting text between the <a></a> you are putting an image.

<h2> </h2> – This is a 2nd lvl heading tag. You can have up to 6 levels of H tags.

Webmaster Series Part 2 – Web Hosting

ogletree — Thu, 25 Jan 2007 20:34:30 +0000

Now that you have your domain picked out you need a place to host your website. If you thought there were a lot of domain registrars wait till you start looking for a web host. There are a lot of them. There are several ways to host your site.

At your Home: You would only do this for a very personal website when you know who is coming to your site and when. Your website could only handle a few visitors at a time and only works when your computer and/or Internet connection is up.

At your Office: If you have a business quality Internet connection like a T1 or better you can host this at your office. You can do it on a slower connection and get away with it if you don’t expect much traffic. This requires you to get a web server and know how to set it up. I have set up web servers this way in the past on a T1 and had no problems. Most websites are not going to have much traffic. If your site gets a surge of traffic from one of the social networks like digg or slashdot it will go down.

Shared Hosting: This is when you pay a company to put your website on one of their servers. The server you are on is shared with hundreds of other people. Most websites will work just fine in this setting. The majority of websites out there are hosted this way. Obviously the top websites are not but they are a minority when you consider how many small websites are out there. There is no way I could list all the shared hosting providers or even a list of the ones I think are good. There are just too many of them.

Dedicated Server: It is very seldom that you would need the option. If you are wondering if you need a dedicated server you don’t. The only people who need one of these are people who know for sure they need one. A dedicated server will cost a lot more per month than any other option.

What you need to look for is a company that has been around for a while. Don’t just choose the cheapest one you can find. I have done that in the past and they went out of business and shut down all their servers. You want reliability. Ask friends or colleagues what they use or have heard of. Hosting providers provide different levels of service depending on the services you need.

Here are some of the features explained:

Server: This is very important. Normally the choice is Linux or Windows. This all depends on what you know and what your web applications need. Most web applications can run on either. The big difference is ASP. If your web application requires ASP you have to get a windows system or a Linux system that supports ASP. I personally stay away from Windows servers if at all possible. They cost more and don’t work the way I am used to things working. A lot of articles you will find on the Internet explain things in terms of Linux boxes.

Web page creation This is for people who have no idea how to create a website. They provide a web page that works just like Microsoft Word and might have some easy forms to fill out. You just fill out the form and push a create button. This might be a good idea to just get something up the first day while you are working on a new site.

Hard drive space: A web server has a hard drive just like your computer. The more stuff you need to put on it the more space you need. If you have a lot of pictures or videos this will be very important to you.

Bandwidth: This is the amount of data that flows to and from your web server. This is something you are going to have to play around with. You may even have to switch providers at some point in case you need more bandwidth for a cheaper price. If you don’t go over the bandwidth they give you for free it does not matter. You only need to worry about how much the bandwidth cost if you are going over the amount that comes with your service. This is not an issue for most people. The web host will provide you with statistics on how much you are using in your control panel. Just keep an eye on it. If you do go over your allotted bandwidth they will start charging you extra. This can get very expensive if you don’t pay attention to it.

The two things that affect bandwidth are number of users and size of files. If you have only text and some small images on your site you will use a lot less bandwidth than if you have large images and/or videos or any file that is large. You won’t use much bandwidth if you have tons of images and video on your site but only a few people look at them.

Database: You may need a database if you are hosting a wordpress blog, phpbb forum, or some other database driven websites. Hosts will have different plans with how many databases you can have. You don’t have to have more than one database even if you have more than one site on your hosting plan. I used to think I needed one database per site or application. You don’t have to. If you do consolidate your stuff on one database it will be a lot harder in the future to separate stuff. All you have to do is make sure that each database uses unique prefixes to its tables. Like if you want several blogs on one site or several blogs on several sites you would have wp_site1_ wp_site2. I would only do this if you don’t plan to grow much. If your site really takes off you may have to get a dedicated server for each database.

Cron Jobs: This gives you the ability to schedule programs to run on the server automatically. Some applications need to be updated at some interval and this is a good way to do it.

SSH or Telnet: This lets you access your server from a command line. Very few hosts will allow you to do this. I personally cannot live without it. Most people don’t need it. One of the things that I use it for is to unzip files. Some things have lots of small files and that takes forever to upload. I just upload the zip and unzip it from the command line. Some hosts provide the ability to unzip files in the control panel. If all you need to do is unzip files then make sure they have the ability to unzip files in the control panel. The ability to unzip files in the control panel is not something they advertise so you may have to ask. You may even have to open the account to test it because this is something sales people may not know.

Support: This is very important. You need to be able to call them on the phone. You need to be able to get something fixed 24/7. Some only have email support and take a while to get back with you.

Programming languages: I make sure they support the languages I use. (ex. PHP, Perl, ) Find out if the web applications you are going to use is supported.

Mailboxes: This is important if you want to provide email to a lot of people.

FTP logins: This is the number of different users that will use FTP to transfer files back and fourth to your server.

SSL: This stands for Secure Sockets Layer. You will need this if you take credit cards or if you want to have people connecting to a secure section of your website.

Try to find hosts that let you sign up for a free trial or have a money back guarantee. This way you can sign up and try it out and get your money back if it is not what you need. If you do this log into the control panel and try to do some things. Look at all the features and make sure it does what you need.

I am currently using pair Networks for my hosting. I chose them because I had asked around to a lot of webmasters and this one seemed to be mentioned a lot. I like the way they do business. They provide all the things I need to host my 30 or so websites. They have very high security. One of the drawbacks of high security is that a lot of things don’t work like they should. I used to be very annoyed by this but I learned that they did it for security reasons. I feel very secure with my setup with them. They are very on top of things. The support is great. You can email them or call them on the phone at any time.

Technorati Tags: web hosting, webhosting, pair, SSH, SSL, cron job, Dedicated Server, Shared Hosting, T1, Bandwidth, Database, FTP

Webmaster Series Part 1 – Domain Names

ogletree — Wed, 24 Jan 2007 20:27:22 +0000

I’m starting a series of posts that teach you how to get started as a webmaster. It is going to be very specific and written so that somebody with no knowledge in this area can get started. The only thing I won’t cover is how a site looks graphically. If you put your site together the way I specify you will be able to get a good designer to come in and make it look nice and you will be able to change designs easily in the future.

Part 1: Domain Names
The first step to any website is to decide on a domain name. (ex. www.domain.com) There are situations where some people choose to not own their domain name. They use a subdmoain off of a major domain like “myname.blogger.com” or “myname.myhost.com”. The biggest problem with this is that you do not own it. They can take it down and you can do nothing about it. If you own your own domain you can move your domain and website to a new web host in a few minutes. I have also seen people own their domain name but use their ISP email address for their business email. This is a very bad idea. You want your email and your web traffic to come to something you own and control. As long as you own a domain you control what it points to.

I am assuming you have already decided what you want your site to be about. If you have ever tried to find a domain before you know how hard it is to find one that has not already been registered. So if you sell shoes don’t expect to get shoes.com, cheapshoes.com, or even reallycheapshoes.com just by registering it. You may have to purchase it in the aftermarket. Domains are like real estate. You would not be upset if somebody owned an empty field that you would like to build your business on. You would just find out who owned it and buy it. I’m not saying you have to buy a domain in the aftermarket just that it is an option.

There are several factors in choosing a domain name and depending on your goals there are different rules in choosing a domain name.

Brick and Mortar
This means that you have a business address and you don’t work out of your home. You have business cards and may even have some sort of non web based advertising. The strictest rules apply to this category. Getting a “.com” is a must. If your domain is to ever be heard out loud you want a “.com”. The reason is most people associate “.com” with the Internet. If you tell them your domain name they may remember the first part but might forget the “.net”. If you could only get a “.net” that means that somebody owns the “.com ‘ and when that person forgets the suffix they will type in your competitors address. Even if they are thinking “.net” they may still type in “.com” out of habit.

Next you need to pick a name for your domain. You want to keep it as short as you can. You also want to make sure that it is spelled the way it sounds. You don’t want to have to repeat it several times or have to spell it out to people any more than you have to. It does not have to be a real word as long it is easy to spell and remember. It can be a contraction of 2 words run together like cheapshoes.com. Don’t use dashes for the same reason you don’t want to use a non “.com”. (ex. cheap-shoes.com). There is a good chance you are going to have to buy a domain name so that you have something you can market. Who knows you might get lucky and find one that somebody let expire.

Gateway Website
This is when you are driving traffic to another website. You can be sending to your own main website or to an affiliate program. An affiliate program is where a company pays you for your traffic. You can use a “.net” or “.org” but people put more trust in a “.com”. You can use dashes. I would still try to keep it short and no more than one dash. Any more and it looks less legit. There is some search engine value in the words you pick for your domain but not like most people think. Google does not care what your domain name is but people who link to you do. You are less likely to get links to your site if the domain looks spammy. People also tend to use the words in your domain name to link to you.

Home Office
This is a very popular subject. Everybody seems to want to work out of their house. You can set up a website and make money selling something or providing a service people need. This really has the same rules as Brick and Mortar. The only difference is that you don’t have to keep it so short. It can be 3 words contracted together. I would still stay away from dashes because you are going to want people to type in your domain and tell their friends.

Obtaining a Domain
You get a domain at a domain registrar. There are hundreds to choose from. One thing to bear in mind is that there really are only a few true registrars out there. Most of the ones you see are resellers of the main ones. The big ones out there in no particular order are Godaddy, Yahoo, Register.com, Network Solutions, Moniker, Enom, DomainNameSystems.com and Google. They all have different prices. I personally use Moniker. I know the guys that run it and one of the things they are known for is protecting your domain. They all have their own registering system.

I will just talk about things you might see along the way on all of them. First you need to find an available domain. Then you follow the instructions to buy that domain. All of them will try to up sell you on all kinds of things. Just read the product descriptions so you know what they are before you decide you need one of them. The only thing I use a registrar for is to register my domain. They offer things like web hosting, privacy, email hosting, and web development. Other than privacy all these things can be found elsewhere. I don’t see the need for domain privacy. There is nothing wrong with it I just don’t see the need. They do offer certificates which you will need if you are going to be taking credit cards on your website.

The important things you need to set up are DNS and renew. I set my domains to auto renew so that I don’t forget to renew them later and I lose them. A domain is registered for a period of time from 1 to 10 years. Some even offer 100 year registrations. The Internet works on IP addresses, which is a series of numbers, separated by periods (ex 192.168.1.32). That is very hard to remember so that is why domain names were invented. The DNS or Domain Name System was set up to connect the 2. When you register a domain you have to tell the registrar who is in charge of mapping your IP address to your Domain Name. This is your web host. If you don’t have a web host yet you can leave it to the default that the registrar gives you. When you sign up for web hosting they will give you the DNS server you need to enter at your registrar. I will cover this more in the next post on web hosting.

Technorati Tags: domain name, DNS, domain register, domain registrar, Domain Name System, web site setup, web site tutorial, domain tutorial

State of the Blog – Update on how my blog is set up

ogletree — Wed, 17 Jan 2007 22:51:39 +0000

I have made a lot of changes to my blog lately and I wanted to update some of the things I have done to protect my blog and things I have done to improve it. The most important thing I did was update to wordpress 2.0.7. After what happened to Graywolf I thought it was best to keep on top of wordpress updates. I noticed the other day that somebody came to my site with the term

spam karma + blog’s + name (required) + Website + comments + search engine optimization

That kind of scared me. So what I did was take that spam karma footer off then I replaced all those other terms with pictures. I used the same technique I use to make my email a picture. I realized that those terms are on every wordpress blog. (by the way that is a nice way to find blogs to comment on). You could also just change the wording on the wordpress default text like: pages, archives, categories, search, blogroll, sites, meta to something else. A lot of spammers use these to search in Google and other places to find blogs to spam on.

One of the things about wordpress or wordpress themes is the way it handles page titles. I have seen some plugins that handle this but I was not happy with any of them so I just went in and hacked it myself. I went to the header.php file for my template and found:

and replaced it with:

if ($_SERVER['REQUEST_URI'] == "/"){
bloginfo('name');
}else{
wp_title('');
}
?>

There are a bunch of ways to do this. The main thing to know here is that putting the quotes in wp_title removes that weird >> thing. There are also som build in conditional statements for wordpress. is_home() returns true when you are on the home page or is_single() which returns true when any single Post page is being displayed. There are a lot more is_ conditional tags listed here if you want to read up on it.

Of course there is always the list of plugins I use:

Adsense-Deluxe – that lets me add Adsense to specific pages with specific code. I don’t put adsense on all my posts and this lets me be very specific. Sometimes you will find yourself ranking for some unexpected terms. This is a good way to monitize it without putting Adsense all over your stie.

Anti Spam Image – This plugin inserts a security image for the WP comment page, requiring the poster to enter the right characters in the image. The link is to the plugin on my site. The site that I got it from seems to be down.

Bsuite – Stats program. It shows you how many visitors you have for the day, referrers, comments left, and search engine traffic. It also gives a nice traffic graph on the bottom. It is very simple and I’m sure there is much better but I have gotten used to it. The download for this one seems to be broken as well so I just uploaded the one I have.

Digg This – Adds Digg story link on detection on digg referrer. On the rare occasion I get dugg.

Feedburner Feed Replacement – Forwards all feed traffic to Feedburner while creating a randomized feed for Feedburner to pull from. I’m sure everybody already has this one.

Feed List – This lets me have the 2 pages I have that show stuff I dig and stuff I commented on at www.digg.com. Digg provides rss feeds with that data for me.

Google Sitemaps – This generator will create a Google compliant sitemap of your WordPress blog. It also keeps it up to date when you create new posts

Objection! Redirection – Gives you the ability to redirect incoming traffic based on pattern matching. I use this because I moved my blog from another format a while back.

Spam Karma 2 – Spam killer. It works very nice. I turned off the built in CAPTCHA FOR it because it went to a blank page after you typed in your code and I already had something that used CAPTCHA. This has stopped most spam. The only spam I get is stuff that really looks like a comment and I have to make a judgement call on. It is rare somebody is working hard to hand enter spam that is hard to detect so is not a big deal.

WordPress Database Backup – On-demand backup of your WordPress database.

WP-Cron – I only use this with WordPress Database Backup. I have it set up to send me an email with my db backed up in it.

WP-phpMyAdmin – This is a new one that I just added. It is real cool. It adds a tab in my admin panel that gives me full phpmyadmin access to my database. It is so simple to install compared to installing phpmyadmin the normal way plus you have one log in.

Subscribe To Comments – This plugin will allow your readers to get email notifications when comments are left on a post after their own.

Dofollow – The dofollow plugin for WordPress lets you remove the evil nofollow attribute from your comments.

What is “the Long Tail” and why is it important?

ogletree — Fri, 12 Jan 2007 19:50:44 +0000

There has been a lot of talk about the long tail. According to Wikipedia “The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article”. I think shoemoney is the one who made it popular for SEO and SEM. The idea behind the long tail is not new just what we call it. I have talked about it for years.

The Long tail

to me is a phrase typed into a search engine that is 4 or more words. 3 words I consider medium tail. There are some 3 word phrases that are easy to get and some that are very hard. One of the things that goes with long tail is that most of the time you may only get 1 visitor a month or even one visitor from that term ever. I used to run some pretty busy spam sites that were auto generated from lots of keyword research. One of the things I would see in the logs was that over 50% of my traffic over a month period were from phrases that were only typed in once that month.

One of the armature mistakes that most SEO make is that the focus all their time and effort into ranking for what they think their “money word” is. People think “man if I could just rank for “auto loan” or “debt consolidation” I would be rich”. Yes you will get lots of traffic and make some good money but your conversion rate will suck. It will take a lot of time and effort to get those terms if you can even get them at all. You could spend your initial time and effort going after lots of smaller terms. The long tail terms have a much better conversion rate. Instead of “auto loan” you might go for “no money down auto loans”. If you know what you are doing and can get the big terms go for it. Once you get the big term most of the long tail will just happen. Problem is most people can’t get the big terms.

There are lots of ways to get your terms. Wordtracker is a great place to start. Also it is worth it to invest in some PPC. You will lose money on this but the keyword list it will give you will be worth it. Just make sure you have log files and a program to read them. You can also build your own keyword list. You already know the root phrases that are in your industry. I used MS Access to build keyword lists. Of course it is always good to have lists of cities, countries, zip codes, states, and neighborhoods.