Never let a Search Engine make a decision
When you build a website you need to completely understand how a search engine looks at you. Never let a search engine make any decisions. When a search engine comes to your website you need to know exactly how it is going to crawl your site.
Pages should only have one url. If you have a database driven website it is very common that the same content can be pulled up with an unlimited number URL’s. You have to enforce your url’s. Your content needs to be tied to only one url. Put logic into your site so that if it detects that content is being pulled up by the wrong url that you 301 redirect to the correct url. All URL’s should be consistent. The best way to do this is to make every url lower case. If you use a windows server you need to be extra careful because IIS will send you to the same content and produce duplicate content.
