Expert advice on search engine optimization
There are different reasons why people buy domains. Most people only consider the actual name of a Domain when they buy it. There are other factors that go into a domain name. Most people think that type-in traffic only works for short easy to remember domain names. Some domains get abandoned for different reasons. Sometimes it is because the company went out of business or they just forgot to renew their registration. Read the rest of this entry »
When you go to your spam folder in Gmail there is always an ad on top with a spam recipe. I have always thought this to be weird but never put much thought into it. Why does Google do this? Read the rest of this entry »
I found a synopsis of a talk that a Google employee named Marissa Mayer gave. It was very interesting. There were lots of neat facts I had not heard before. Here are the ones I think could actually be useful.
Google makes changes small-and-often. They will sometimes trial a
particular feature with a set of users from a given network subnet; for
example Excite@Home users often get to see new features. They aren’t
told of this, just presented with the new UI and observed how they use
it.
They use the 20% / 5% rules. If at least 20% of people use a feature,
then it will be included. At least 5% of people need to use a
particular search preference before it will make it into the ‘Advanced
Preferences’.
They have found in user testing, that a small number of people are very
typical of the larger user base. They run labs continually and always
monitoring how people use a page of results.
I have been reading posts in forums where people are scared to death of getting a penalty from submitting to a bunch of free directories. Some even say that it is bad to submit to any free directories other than a few select high PR ones. This is complete nonsense. Read the rest of this entry »
I blogged about this a while back but did not have the readership that I do now so I thought I would bring it up again because it bears repeating. eWhisper a friend of mine made a suggestion at webmasterworld 2 years ago.
Sometimes, I buy the ’seo’ terms (allinurl:example.com, link:example.com, etc) to see how active some of my competitors are in checking their links and SEOing their sites.
Knowing which ones are very active, and which ones don’t fret about these searches can help in determining which competitors to keep an eye on, as well as looking for sudden spikes in these queries.
You can use this for many other things. It is a way to keep track of unique terms that you know only certain people would type in. Nobody has to click on the ad they just have to type it in. You will see an impression in your adwords account. You can even have some fun with somebody by using ad text that says something like “George I’m watching you”. You can also do the same thing with other PPC networks.
Technorati Tags: ppc, adwords, msn adcenter, overture, seo, track competitiers
I just found out that when you pause a campaign in Google Adwords your content network is not paused for 2 days. Google confirms this to be a bug and are working on it.
Technorati Tags: google, google adwords, adwords
