Code for PPC landing page. Must be very first thing on page.

<?php
setcookie("ppc", "this works", time()+60*60*24*365*10);
?>

Code for every other page.

<?php
if (isset($_COOKIE["ppc"]))
    echo 'ppc info';
else
    echo 'non ppc info';
?>

You can use that code to display a different logo or image with phone number in it or special text. If you have your phone number all over the place I would put your phone numbers in different include files so that you can change them easily.

Code for include

<?php
if (isset($_COOKIE["ppc"]))
    include 'ppc-phone.inc';
else
    include 'phone.inc';
?>

Sometimes, I buy the ‘seo’ terms (allinurl:example.com, link:example.com, etc) to see how active some of my competitors are in checking their links and SEOing their sites.

Knowing which ones are very active, and which ones don’t fret about these searches can help in determining which competitors to keep an eye on, as well as looking for sudden spikes in these queries.

You can use this for many other things. It is a way to keep track of unique terms that you know only certain people would type in. Nobody has to click on the ad they just have to type it in. You will see an impression in your adwords account. You can even have some fun with somebody by using ad text that says something like “George I’m watching you”. You can also do the same thing with other PPC networks.

I have never understood why Google does things the way they do. They don’t think advertisers are smart enough to advertise right. It is very hard to work with Adwords. Your bid seems to have nothing to do with what you pay or where you rank. You can bid $2 and be number one and after a few days you see that you are paying $1.40 per click. You lower your bid to $1.40 you move to number 3 and you pay $0.90 a click. I have a term I want to be number 3 on and it is hard to stay there. I have to move the bid constantly all over the place to get it just right. I don’t want to pay $2 a click but I know I have to bid $2 to only pay $1.40. If I wanted to pay $2 I would have to bid higher than $2.

Google says we do this because our users are important to us and we know what they want. I am so tired of this attitude in Google. They could care less what the user actually want They are only concerned what they think the users want.

Google gives you 100 MB of storage. There are 41 themes or “looks” as they call them. There is a control panel where you can create new pages or select the pages you have made already to edit. It is called “Page Manager”. The page creator will let you create links and does not put link condoms on them. There is not a way that I can find to edit the raw html. It will let you edit html for sections but not the whole page. It seems the main heading is what goes into the title tag with your gmail user name before it.
It lets you do simple things like bold, italics, underline, change font, font size, font color. It will let you add headings. It will also let you add images. I added one of my wife and I. I started to get several 404′s after I added a small image. It is on the front page of digg so they might be hammering it right now. It is running quite slow.
It is very simple right now but does what it says. It creates pages. I have not seen any ppc ads on it yet but I’m sure they plan to add those in the future. It must be a beta because it is quite buggy. It does not support Safari or Opera. If you try to put adsense on the page the WYSIWYG will mess up the code. It also will not let you put in flash. As far as I can tell there is no bandwidth limit.
http://ogletree.googlepages.com/

Google page creator screenshots:

Page Manager

Page Creater

CSS code Google puts on all pages:
– — – — – — –
Browser Fixes
– — – — – — –

This file uses CSS filtering methods to fix various
layout bugs.

Each of the following three imported files is a
separate, browser-specific CSS file that keeps all
hacks out of the main style sheet.

Over time, as supporting these browsers no longer
remains a priority, cleaning up the hacks is as
easy as deleting the @import statement below, or
simply no longer linking this file from the HTML.

*/

/*
fix ie6 “peekaboo bug” using the “holly hack”.
Note, this style only gets applied to ie6
*/
* html .wrapper {
height: 0.1%;

”
….. a bit later”

Advertisers

Publishers
There are many issues with this. Will advertisers throw away sales becasue
they are not smart enough to really check a site out before putting them in the
list. Publishers shoudl not be too concerned because most people that are
going to do this already have their ads banned on all content networks
probably.