Regular Google search helps you find a set of documents that is most relevant to your tasks. Accessible Search goes one step further by helping you find the most accessible pages in that result set.

After doing some searching on it I found that it is a very different index. It matches a normal Google search in the since that there are some of the same sites on the first page of results but they are in a different order. Sites that are mostly text seem to rise higher. Very text heavy sites like wikipedia seem to rank higher. The algo seems to integrate accessibility into its algo for this service. I thought maybe it was more like a filter but it seems to be a lot more than that.

One thing I did see that confused me at first was a lot of flash sites ranking high for some terms. When I did a view source on these sites I noticed one had a noframes tag with lots of good text. I went to another one and it did not. It did have a good title and description. It looks like this algo still uses good titles and anchor text to help a site rank. This seems to show me Google will penalize you for adding things to your site that are not accessible but will not penalize you for having nothing.

Oh yeah and a word to Google Visually Challenged is offensive to blind people. We are blind not challanged.

Funny thing is the site that was talking about this is not very blind friendly. If you click on the link that says, “View all images for this article“. The page you go to has several images. Each has alt text that says, “click here to see a larger version of this image in a new window”. This does not help anyone. It already says “Click image to enlarge” below the image. It should describe what is in the image.

How to set up a website for blind users

I could not find any current numbers of how many blind people there are in the US and world. The most recent numbers were from the 90′s and they said 10 million. Greg and I both agreed this number has to be way larger now maybe around 15 million. There are more and more people getting on the Internet every year and the blind population is no different. With the baby boomers hitting their late 50′s there are more and more people with visual impairments. I have no data to prove this but I think the Blind community is more apt to buy stuff online than normal users because we do no have access to transportation like our sighted friends do. Also the Internet opens many door to the blind that were not previously there. When a blind person goes to a store somebody has to tell them what is in front of them and what the prices are. With the Internet we can do this by ourselves.

There are 2 types of blind people. Ones that can read print and ones that cannot. The ones that can not read print need an alternative to the monitor. They have 3 options.

For those who have low vision (like me) there are 3 options

When designing a website with blind users in mind the main rule is to make sure everything you want to tell your users is in print somewhere. The trend to use CSS have improved the Internet for blind users quite a bit. If you follow good SEO rules and use CSS there is a very good chance blind users can see your site. The first rule that you see in every list is to use alt tags on your images. Describe what you see in the image. You don’t need to describe it in complete detail just describe what it is there for and of course any text that is on it. Next you want use descriptive anchor text. The links in this post our good examples of what to do. The thing to avoid is a link that says “click here”. It is very helpful to have a good sitemap. Not just list of links but links with descriptions next to them. Similar to how directories are set up.

The largest group of blind users will be those with low vision. If you make a site where a low vision person can easily read then you have made a website that normal users can easily read. I have often said that advertisers should hire people with low vision to help with design. Most ads are seen for a very short period of time and from a distance. If you stick a person with low vision in front of your ad and they don’t get it then there is a good chance a sited person that is not paying close attention is going to get it. It is very hard to read a site that has a weird background or text that has very little contrast against the background. Don’t lock down the print size so we can’t use the browsers built in ability to enlarge text. (In IE: View -> Text Size)

Most people don’t know that you can do almost anything on a computer without a mouse. This is what blind people are doing. It is a good idea to learn how to navigate your site without using a mouse. Set up tab orders in your code.

There is a ton of information on the Internet about blind people. I found a bunch of information at The New York Institute for Special Education and The National Federation of the Blind

I am legally blind and have been working in the IT world since 1996. I am certified by the State of Texas to teach blind people how to use their computers using adaptive technology. I no longer actively go out and train but I do keep up with the world of adaptive technology. I have been to several adaptive technology conferences. I now work at home as an affiliate marketer.