Quality inbound links are key to achieving great results with organic search.
As SEOs, getting quality incoming links for clients is a time-consuming routine of content creation, web browsing, info submission, and link requests. The question is how to build link popularity efficiently without wasting time.
There are a number of ways to get incoming links, but two that show the most results are creating quality content (linkbait) and requesting links directly from relevant sites. We all know how to create quality content (or buy it). The question is really how to find relevant sites to approach for a link. Advanced keywords searches are a great way to get started. One of the most efficient ways to target potential linkbacks is still competitor backlink analysis.
Competitor backlink analysis is no stranger to SEO; our site owner David Ogletree has made several worthwhile posts about backlink research recently. There are a number of free and modestly priced tools on the market that streamline the link analysis of any website. But a new tool has entered the backlink analysis market that truly aids in streamlining your backlink management.
Link Hound is a great backlink research tool for discovering and managing any backlink endeavor. The process of adding a website campaign and relevant keywords to that campaign is simple. The tool actually suggests numerous websites to analyze based on any keyword phrase entered and determines the links with the most potential to backlink to your site based on the information you give. Link Hound also offers a contact management system within its results page which makes it easy to keep track of links and contacts within the tool instead of exporting that info to Excel. But if you are old-school, you can still export the data to CSV and have fun.
After spending an afternoon using the new tool, it definitely provided relevant potential. Even if you are already using link building software, Link Hound can serve to bolster your reservoir of potential link targets.
Bottom line: Link Hound will help you find relevant backlinks to pursue and help you manage them too.