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Finding Links by Studying your Competitors

Several products allow you to see all your competitors’ backlinks, including my newly released reports. You can see your competitors’ backlinks, and get a report that breaks the list down into manageable chunks that you can investigate. The best place to begin your link building process is to look at your competitor’s links. If they are ranked number one for a keyword term, you will know that it is their links that got them to that position. The first thing you do is:

  • Try to get some of the same links.
  • Get ideas to find your own links.

Links from Forums and Blogs

Look at the report’s links from forums and blogs that do not have the “no follow”. You can then go to these forums and blogs and make posts or comments. Read the thread or blog post and make a helpful comment. If it is a forum, you should get involved. Do not go and make some spam post. Link building is hard work and don’t go looking for short cuts.

Getting Backlinks

See what types of content people are linking to as you go through your competitor’s backlinks. You need to create a similar type of content if you don’t have it already. You can send a personal email if you find a site that links to content you already have, When sending emails, your success rate will be higher if you send the email from the domain you are requesting a link from. Be complementary to them in your email. Tell them how much you like their site. Talk about the specific page that you want a link on. If they are linking to your competitor you have two choices you can ask them to also link to you or you can ask them to change the link to link to you instead.

If you get a rejection email, try to figure out why. If they don’t tell you why then send them an email asking if there is something you can change so that they will link to your site. If they do reveal why you were rejected, change your content or create new content and ask them again to link to your new content.

There are several programs you can use to mange this. I use Squid. You can also use Digixmas. Digixmas is not just for submitting to directories. You can go to their manual mode to visit a website. Once you send an email, just mark it as success. This way you know which ones you have worked on. You can use the bypass and failed flags to mark different things as well to help you remember what step in the process you are on.

Come visit http://linkrep.seofox.com and get reports on your competitors. If you don’t want to do all this work SEO Fox can do for you.

{ 7 comments… add one }

  • Nick @ Brick Marketing February 25, 2010, 4:54 pm

    I find that looking at competitor link data is so very important, but equally important is for a business to market and promote themselves online. Because a leader that establishes and positions themselves better then the online competition.

    I can’t tell you how many times I see companies that are purely focused on emulating their competition. My philosophy has always been, to do “better” things than your competitors…

  • Christophe BENOIT February 26, 2010, 12:27 am

    First, you need to study the backlinks scheme of your competitors
    Next, you need to elaborate a strategy to be better than others competitors by (acquiring the same backlinks and) finding new links that your competitors will not have ! Don’t copy them, overpass them !
    At last, you need to check regularly if the tactics of yours competitors change.

  • Monica March 2, 2010, 5:47 am

    Don’t forget to also look at referring domains on backlinks. Your competitors may have a ton of backlinks, but if they are from on website, or worse, one set of IP address, then it’s all a bit fruitless. We just wrote a blog post on this :)

  • Patrick Long April 29, 2010, 11:11 pm

    This is very informative.. In order to be a good search engine optimizer, you really have to know how good your competitors are, so that, you’ll be able to improve yourself. And as a search engine optimizer, you should know various strategies on how to get good links because these links are vital for SEO.

  • clark May 28, 2010, 10:42 pm

    It appears that the first step in making flash content spiderable Google has added the ability for googlebot to execute javascript. I’m not sure how robust it is but I do know that it can. I’m working with a client that had a very large amount of content that was previously not in Google because the content required javascript to be seen. Out of nowhere this site has over 600,000 pages of new content in Google that was previously not there. I find that looking at competitor link data is so very important, but equally important is for a business to market and promote themselves online. Because a leader that establishes and positions themselves better then the online competition.

  • virbam August 10, 2010, 3:06 am

    Links from Forums and Blogs

    About the point ,I think that we should found some high PR of blogs or forums ..

  • JDM Parts October 1, 2010, 9:04 am

    I agree with Monica, multiple links from same IP address are pretty much worthless. I notice a lot of my competitor doing it. I think diversified link list is very important, even if your links come from low ranking sites.

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