Keyword Rich URL’s are not necessary – Don’t Change!
I wish people would not read some old blog post or forum thread about URL’s and change all their page names. Do not ever change your page names. There is no reason whatsoever to do it. Even if you switch from asp to php or some other server side language you can keep your old url’s with a very easy tweak to your system regardless of what web server you use.
There is no benefit to switching to keyword rich url’s. As a matter of fact 100% of the time there will be a negative effect in the short run.
I know you don’t advise changing urls, but if you’re starting a brand new site, if you could and it was relevant, would you utilize a keyword rich url as opposed to a company name?
Susan Martin – To answer your question… YES, without a doubt.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
I advise against long url’s. If you can do it and keep it short then do it. Having a short URL is more important than keywords. People are more likely to link to a short url and your url is less likely to get shortened in chat and twitter.
Hmm hard to believe. I my opinion was that the title is one of the major factors for rating a web page. Normally title gives an idea about the content…?
I agree with Jason, changing urls to give a better idea of the site would be helpful in the long run.
Sometimes we try to include keywords in url and in this case the url becomes bulky and shabby. You have given a good idea and hope it will work.