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Keyword Rich URL’s are not necessary – Don’t Change!

I wish people would not read some old blog post or forum thread about URL’s and change all their page names. Do not ever change your page names. There is no reason whatsoever to do it. Even if you switch from asp to php or some other server side language you can keep your old url’s with a very easy tweak to your system regardless of what web server you use.

There is no benefit to switching to keyword rich url’s. As a matter of fact 100% of the time there will be a negative effect in the short run.

{ 11 comments… add one }

  • Business Coach Susan Martin June 23, 2009, 4:10 pm

    I know you don’t advise changing urls, but if you’re starting a brand new site, if you could and it was relevant, would you utilize a keyword rich url as opposed to a company name?

  • TradePub.com June 28, 2009, 7:52 pm

    Susan Martin – To answer your question… YES, without a doubt.

  • Gary June 29, 2009, 12:24 am

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  • Jason October 15, 2009, 12:55 am

    Hmm hard to believe. I my opinion was that the title is one of the major factors for rating a web page. Normally title gives an idea about the content…?

  • Search Marketing Expert David December 23, 2009, 11:03 pm

    I agree with Jason, changing urls to give a better idea of the site would be helpful in the long run.

  • netflix February 16, 2010, 11:23 pm

    Sometimes we try to include keywords in url and in this case the url becomes bulky and shabby. You have given a good idea and hope it will work.

  • Acne Cure April 3, 2010, 4:19 am

    I think the titles are similar enough that most people will keep reading.

  • Acai Berry Diet May 16, 2010, 12:09 am

    I’ve tried keyword rich url’s in some domain names I’ve launched over the last year with 40 blogs. So far they haven’t made me any money at all, and I think they are a waste of time and money. You should pick a domain name based on what will brand you or your company over the years. Never choose a domain name just because the keyword gets a lot of traffic. You’ll definitely lose in the long run.

    Brian Garvin

  • Dale Palsson August 27, 2010, 12:29 pm

    If you think that just naming your site with a keyword rich name is going to do the trick, then just keep looking for that magic bullet. Google is always looking for rich content, relevant content, and real content. More people would be more successful if they focused on delivering on those things that their target market or customer want. A keyword rich URL will help, but it will not do all the heavy lifting for you.

    Dale Palsson

  • North Carol Womens Health October 6, 2010, 7:35 am

    I know you don’t advise changing urls, but if you’re starting a brand new site, if you could and it was relevant, would you utilize a keyword rich url as opposed to a company name?

    • ogletree October 12, 2010, 10:56 pm

      The key is to keep them as short and keyword rich as you can. Don’t use more than one dash.

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