Comments on: Do you have a 404 strategy?

By: ogletree

ogletree — Fri, 18 Dec 2009 19:37:26 +0000

No because Google will see a 404 and they do not index pages that return a 404.

By: Jason

Jason — Thu, 15 Oct 2009 06:58:08 +0000

If I reroute the 404 to the main page, doesn’t Google interprete it as duplicate content (main page content is available on “several” pages…)??

By: Chris Jones

Chris Jones — Thu, 25 Jun 2009 15:39:09 +0000

Although I was aware of the 404 error (mainly through seeing it on other sites) I hadn’t implemented it on my site yet. I’m new to this seo business and my free ps3 site still has it’s original four pages and nothing else but I guess as time passes and the site grows it’s easy to have left links somewhre in the distant past that no longer point to a valid page. Once I’ve got my re-desgin sorted a 404 strategy is the next job.

By: sdefrawi

sdefrawi — Thu, 25 Jun 2009 01:20:50 +0000

Good advice. Attention to detail is what makes the brand. A custom 404 or a gimmick like you referenced can turn an unfortunate situation into a positive experience that helps substantiate your brand identity.

By: SEO Ranter

SEO Ranter — Sat, 20 Jun 2009 18:24:42 +0000

I particularly like number 3; you can include content that’s precisely relevant to what the user searched for, thus making them happier to stay on your site, and pleasing search engines that get sent to your older links. Of course you can only do the latter if you derive search keywords from both the broken URL on your site as well as any keywords from a referring search – but it’ll keep that ranking for you, which none of the other methods will do so well.

By: SEO India

SEO India — Mon, 01 Jun 2009 10:05:55 +0000

Now i am understanding the 404 error page.thanks lot

By: SixChannels

SixChannels — Wed, 27 May 2009 11:37:06 +0000

Go for 301 redirect URL, it is the best option I feel

By: Freelance programmer

Freelance programmer — Tue, 19 May 2009 07:08:57 +0000

Regularlay?!

I love some of those comedy 404s, but I think option three is the best approach to take. There are a number of PHP scripts available to help with this

By: Anders blogger in profitable marketing

Anders blogger in profitable marketing — Mon, 18 May 2009 15:14:43 +0000

Many SEO companies claim that the SEO process can generate profitable traffic. I do not agree to this statement because I think that the issue is far more comprehensive and needs expertise from other professionals, persons who known more than merely the IT business

By: Brandon

Brandon — Mon, 18 May 2009 14:15:30 +0000

Outstanding –
This is a great post on plugging the holes in your website. Every little bit helps when acting as Chief Traffic Officer of your web property.

Thanks, David!