I saw the other day in my Adwords account that Google now offers the ability to connect your Google Base with your Google Adwords. I thought this sure is cool then I noticed that they require you to turn on Data Sharing in your Google Analytics. Every new thing they do seems to be some way for them to get your data. What are they doing with all this data?
I have put a lot of thought in what is in the future for Google. They are so big that there is serious talk of making them a monopoly. I foresee in the future that there will be a point when bandwidth will be unlimited or near unlimited. It may not be in the next 10 years but it could be in 20-30. I have read that scientists have successfully teleported data. At some point bandwidth won’t be an issue. This means that we become a completely wireless world. Cable companies, phone companies, cell phone companies will lose their monopoly.
Google is working toward managing all data that exists. When all data is on the Internet they will be entrenched as the company that knows how to find everything. In the future you will be able to set up an Adwords account and be able to advertise anywhere you want. They already have ads for TV. Not many people use it but when all TV is on the Internet Google will have worked out the bugs and have the advertiser base to handle it.