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Never let a Search Engine make a decision

When you build a website you need to completely understand how a search engine looks at you. Never let a search engine make any decisions. When a search engine comes to your website you need to know exactly how it is going to crawl your site.

Pages should only have one url. If you have a database driven website it is very common that the same content can be pulled up with an unlimited number URL’s. You have to enforce your url’s. Your content needs to be tied to only one url. Put logic into your site so that if it detects that content is being pulled up by the wrong url that you 301 redirect to the correct url. All URL’s should be consistent. The best way to do this is to make every url lower case. If you use a windows server you need to be extra careful because IIS will send you to the same content and produce duplicate content.

{ 5 comments… add one }

  • Deric February 16, 2009, 3:54 am

    I think the issue of duplicate content is going to be solved in near future, because three internet giants ( Google, Yahoo, Microsoft) have joined hands to solve this problem.

  • ogletree February 19, 2009, 11:13 am

    What the “internet giants” did was to make their job easier. It will have zero affect on duplicate content. It will only help legitimate websites mange their own content in the search engines.

  • monique February 28, 2009, 3:41 am

    Hi, interesting article.
    Sometimes i post free articles in my blog, is it a duplicated content as well?
    What will I get from this situation?

  • ogletree February 28, 2009, 7:31 am

    Posting free articles in your blog is going to be dup content. It is not a good idea for seo. Rewrite the article a little or you exclude that page in your robots.txt

  • Kristina Tomlin March 9, 2009, 12:08 pm

    Too much duplicate content can really hurt SEO efforts for a website. Having quality unique content is very important. Getting effective, keyword rich content that is unique and will rank well within the search engines can be time consuming and expensive though.

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