Why is HTML being left on the side of the road?
I am noticing that a lot of web developers consider HTML old school and something to avoid. This is a very bad trend. People need to realize that web pages are documents that need to be cataloged and searched. If you donâ€™t use a universally accepted standard to mark them up companies like Google and Yahoo will have a harder time figuring out what a page is about.
HTML is a standard to define the elements in a text document. An HTML only document looks very ugly and plain in a web browser. Using HTML to design your web page is very old school and does not look very good. At the dawn of the Internet HTML provided 2 roles one being markup and the other design. We now have CSS that takes over the job of defining how something looks. People are so caught up in how a web page looks they forget about the markup side of a web page.
Any good SEO should know this. Part of the job of an SEO is to educate developers about this topic. We are document markup experts. Companies need to have an SEO on staff to make sure the developers donâ€™t lose site of this.