UPDATE: I don’t want anybody to think that I am saying it is wrong to have a client link to your site. My only point is that it should be done with permission and that when people are looking to hire an SEO they should not consider an SEO good just because they rank for SEO terms. I am mostly talking about local SEO terms.
One thing I have noticed is that a lot of SEO’s and web designers put a link on all their clients’ sites to themselves. They then turn around and try to claim to be good at SEO because they rank locally for seo or web design. That is not SEO. Most of the time it is not even ethical because they do not tell their clients what they are doing. They also then turn around and send a link to their clients to help them rank. I’m not saying that putting links on your client’s site is wrong I’m just saying it does not make you good at SEO. Some of the people that rank for top SEO terms suck at SEO. It is not hard to rank for a term in your own industry specially if you do a lot public speaking and write a book. It is hard is to get a client in a different area than you are and get them to rank for a hard non-local 2 word phrase. When choosing an SEO do not be impressed by the fact that they rank for SEO terms. Check their back links and see if they have a ton of links just from clients.
[tags]seo, backlinks, search engine optimization, search, search engine, web design, back links, local search, website, web site [/tags]