I have done some local SEO work in the past and keep tabs on terms that I did work on in the past. I have noticed that Google is returning a lot more local results than it used to. The big thing that I noticed is that they are now showing up for small city searches. I expect them to show them for Houston Dentist but this is the first time I have seen them show up for Friendswood dentist. I asked some people in other states and they see the same thing so they are not just showing it to the Houston searchers. Friendswood is a very small town of 34,000. It really is a suburb of Houston.