Comments on: Google does not know why it is top dog in search http://www.ogletreeseo.com/119.html Expert advice on search engine optimization Wed, 19 Nov 2008 15:38:59 +0000 http://wordpress.org/?v=2.6.1 By: ogletree http://www.ogletreeseo.com/119.html#comment-137 ogletree Tue, 08 Aug 2006 04:32:46 +0000 http://www.ogletreeseo.com/119.html#comment-137 That is true but the point is Google went a step further with examples of what not to do. They did not need to do that. That is true but the point is Google went a step further with examples of what not to do. They did not need to do that.

]]> By: Durant Imboden http://www.ogletreeseo.com/119.html#comment-135 Durant Imboden Tue, 08 Aug 2006 00:09:39 +0000 http://www.ogletreeseo.com/119.html#comment-135 Google's lawyers are just doing what they need to do. A company can lose its trademark if it becomes widely accepted as a generic term. Wikipedia has a good explanation of this in its "Trademark" article. See the section headed "Maintaining trademark rights — abandonment and genericide," which describes how Bayer lost U.S. trademark rights to "Aspirin." The article goes on to mention companies that write letters or run ads to discourage improper use by journalists and others (I've seen such ads in WRITERS DIGEST and EDITOR & PUBLISHER), and it adds that "legally it is more important that the trademark holder visibly and actively seems to attempt to prevent its trademark from becoming generic, regardless of real success." Google’s lawyers are just doing what they need to do. A company can lose its trademark if it becomes widely accepted as a generic term. Wikipedia has a good explanation of this in its “Trademark” article. See the section headed “Maintaining trademark rights — abandonment and genericide,” which describes how Bayer lost U.S. trademark rights to “Aspirin.”

The article goes on to mention companies that write letters or run ads to discourage improper use by journalists and others (I’ve seen such ads in WRITERS DIGEST and EDITOR & PUBLISHER), and it adds that “legally it is more important that the trademark holder visibly and actively seems to attempt to prevent its trademark from becoming generic, regardless of real success.”

]]> By: Roman http://www.ogletreeseo.com/119.html#comment-133 Roman Mon, 07 Aug 2006 11:09:56 +0000 http://www.ogletreeseo.com/119.html#comment-133 I read somewhere that they must send out the warning letters whether they want it or not to protect the trade mark. Apparently the trade mark law says that you must "defend" your brand by sending out bunch of legal crap left and right. I read somewhere that they must send out the warning letters whether they want it or not to protect the trade mark. Apparently the trade mark law says that you must “defend” your brand by sending out bunch of legal crap left and right.

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